Where is the fun in the B2B Ads?
B2C commercials are fun. Nowadays, Zomatos, Swiggys, and Cadburys release advertisements that are enjoyable and non-skippable.
Don’t the business people have fun at all? Can’t they be convinced to buy a product with some humour or pun? Indian companies don’t believe so, it looks like — the most fun advertisement which I could find from the staple is of HCL technologies — Coolest Interview — https://www.youtube.com/watch?v=NjQbh6WuLa8 and interesting that was made in 2014. But international brands have a lot of great advertisements which are otherwise.
See for yourself from the staple the best being.
MailChimp used clever puns and common typos in its stories. Yes, it’s Noteworthy. It conveyed what usually goes wrong in manually drafting a mail with no AI involved, even if it’s with their Application. It’s very relatable and relevant for a long time. There are no trends here.
TeamWork’s “The Client” — https://youtu.be/qwpC2tGibqk
It’s super relatable for project managers and teams constantly juggling demanding clients. Where the product in question fits in and how it solves the problems it conveys with humour and in a very straightforward way.
Wins over for the pun, quirk and humour overload. And yet not only cashing on trends, so relevant beyond the times.
SEMrush’s Spotlight Duck Campaign was balck friday sale relevant and Sqaure spaces “ A website Makes it Real” was then relavant alien invasion oriented one which was also quriky.
Is it that the Indian market does not have a taker for funny, quirky B2B content? Is it that our office space is very tight-jacketed and Excel sheet-driven? Could be. It might be reflecting the culture.
Your take?
