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PVMA — Celebrating PV by PUMA — Marketing nuggets
The namefluencing campaign is taking over “#stareatwife” campaigns now . Those are interesting trends, I should say! Selecting names that sound “brandable” or memorable is this practice.
The latest among these is PUMA changing the name temporarily to honour the association of PV Sindhu, a legend of the brand, which is hugely popular, as the trade numbers show. An undisclosed marketing geniuses great wordplay should say. Catchy and trendy, and thus, it makes it GenZ-friendly as well.
It is an honour to the sportsperson that she is, and some focus on sports other than cricket, which is also a welcome change.
Looking back, what were the other brands which did the same,Nike’s “Air” Series for Michael Jordan
Nike incorporated Michael Jordan’s name into the “Air Jordan” brand, creating a dedicated sub-brand that remains synonymous with his legacy. It is a significant identity shift.
Reebok’s Allen Iverson Campaigns
Reebok launched the “I3” series of tanks and other basketball wares, directly incorporating Allen Iverson’s identity into the brand’s product line, almost treating him as a co-brand.
