Marketing nuggets — When Jaguar went GenZ way, Ganji Chudail and Zepto.
My favorite Generation Z seems to be everyone’s favorite, too. A lot of brands are Genzing themselves, if I can give that name to this trend.
What do we mean by GenZing, making it more pop and color and more quirky to attract their attention., The age-old storytelling with a lot of jazz is what I can see. The vibrant colors and concepts are out of the way. Some recent examples are
Jaguar: They even changed their age-old Brand Logo from that leaping animal, which was synonymous with them, to a plain and simple name as the brand. The explanation I could gather was that they wanted to keep it sleek and simple. The advertisement introducing this rebranding showed GenZ in it with all neon colors splashing, and they urged not to copy anything.
This created a slew of clever memes by the brand Nothing, which Jaguar folks didn’t think through when they used that tagline: “ Copy Nothing.” This also just lets us know that everyone is taking the quirk and quick wit part in copywriting.
Our largest customers are now that generation, so all brands seem to be in a race to grab their attention with such antics, which are quite interesting and entertaining. These ideas stay with you and make you feel intrigued and more connected to them. However, Jaguar’s inclusion of neon-clad models without a car in the advertisement was a bit off, as was their explanation of dropping the iconic leaping Jaguar.
Now, when it comes to Indian brands, campaign collaborations seem to be the newest trend. Although Above Nothing took a dig at the Jaguars’ “Copy Nothing” campaign and gained mileage, here we see a legit collaboration between Zepto and Shaadi.com.
They put up hoardings in Bangalore city, side by side with complementary messaging. This is quite a catchy one and targets the youngsters who only think of buying stuff for attending the wedding once they reach the mandap ofcourse they could also want a partner, which Shaadi.com can help them with.
Have you chanced upon the lurking Ganji Chudail on the web? An organization that had created the Green Witch on the Prowl was into making cartoons for kids, but now she is part of many campaigns for Indian brands for hair products, matchmaking, or Nykas beauty products.
The latest among them is Neena Gupta, as Ganji and three prominent YouTube influencers roped in to give her a makeover. In this in the behest of her terrorizing them to shut their YouTube Channels, which are otherwise roaring. Whose advertisement could it be? Yes, it is for YouTube itself. It was so relatable to the YouTuber TA, and the inclusion of Neena was the quirk element. With reference to inclusivity, which Sakshi, the YouTuber, always talks about, and the product introduction, which can make Neenas Ganji — GenZ friendly, is a fantastic take on an otherwise animated character. It is very Chic and very relatable to the target audience and more.
Here we can see how the prominent shark Anupam Mittal get featured with Ganji chudail for Zomato ad, a long one but gripping commercial.
SUBTLE is the new EXTRAVAGANT in Social media Targeting. It appeals to the audience, and as a marketeer, it is a treat to see them flourish.
