Instantcy of instagram.

When instagram started in the West Coast of the US, it was named so by what the founders thought it would be used for.

Instant photo sharing with some words with it, thus the amalgamation of “instant photos “ with “telegram” which was synonymous with writing in not so digital era.

So it’s instant folks and it can be really annoying and time depleting. U scroll and scroll and still scroll.

Say when you eat something or even make something at home, which is an event for us, there is a “inner calling” that wants you to post. Now, it can be post, story, reel, and notes. So, this choice depends on the intensity of this inner calling.

If it’s worth being etched in your online history as an event to be noted by all in my network, then put it in feed as a post. That means your “calling” came from the real base of the gut, and it’s ultimate of it all. It would be removed if and only if ideologies change( suddenl, you fancy being part of a cult like say fitness and you posting oil dripping chole bature is not in sync with this present to be fit you. So scroll through and delete everything with clashes with this. The consumers of your profile just can’t think that’s you before, and this is you now, a healthy transition, but can troll you mindlessly for being noncommittal. Like those posts people post, I posted now but would delete it later. What in the world are we conveying other than “ please give me attention NOW”. I need it desperately. So such antics work.

Another reason for post to be deleted is that you broke up and you wanna start afresh. So cleanup, and I am in the market for the hunt.

Any weird fancy quirk you have, you can add a post to the feed for others to lapp it up. We have billions of people of that we would find our million audience. Not a issue at all otherwise we ask bots to applaud us. It’s still numbers.

As a digital marketeer would suggest you not post where you go, where you eat and what you wear so frequently as it’s boring. We might start giving you acidity relief advice if we see you having your fifth glass of chai. If it’s green then also we have some advice. So you get the drift, let’s be interesting… let’s only skydive and then post about it.

Now, coming to stories, it’s existence is only 24 hours, and it is easier to garner quick attention to what you wanna say. Brands use it for quick promotion, and so does individual to get quick attention to who / what/ where / how of their important lives.

As per marketing gyan its one of most effective ways to reach your quick word.

Now comes the exquisite reels, video content which is most entertaining. Influencers use it most for promoting the brands they endorse, in innovative ways by not telling us that it’s a brand promotion. We consumers are considered a bit dated may be. But we let them be, they are the new set of celebrities who are indulged by brands as for almost 5 years now, they say its time of Influencer marketing. So be it, everybody has their designated pie, I guess.

Notes… how popular is that. Yet to figure this out. How quicker it is than story or reel to get attention. Or is it for illuminati. To give gyan?

So now we are told that we are at the end of influencer marketing era and new best thing they say is user generated content- UGC, yet to see how the brands are gonna use it in these different channels.

Coming to instant part of all this … how much of the posts are instant?

Most of the content are well processed and timed by agencies or influencer managers so they can’t be instant for sure. The brand posts other than a live session isn’t instant as well. We study trends and post them when they say we can get views.

Ofcourse some of individual accounts can be instant and there might be takers for how you are gonna cut your okra or for how you braid your hair. Enjoy the attention. Y not.. lap it up while we get.

It’s all attention which we are seeking, but being deficit of it. Irony ha!