Hylo — Hyperlocal App for going Local — 3 — Curious case of Conscious customer.
The customer profiling for Hylo @goHylo the hyperlocal application which aims at bettering the community living by helping digitize the local business and services.
The local business could be the grocer near you, the vegetable vendor or launderer. The business could be the homepreneur who sells seeds or organic manure from the comfort of his/her home.
The services could be as simple as a home tutoring which can be on-boarded to the dog-walking slot which can be in this platform so that anything and everything can be catered to in 5kms vicinity.
The customers which we would be catering to would be a niche audience who are conscious of what they buy and use and from whom they want to buy in addition to the being sensitive to quality and cost.
This breed of conscious customers are used to having a super app which caters to all their needs with ease — So convenience is a supreme feature which needs to be taken care of in case of UI/UX in the app.
Other features which ring a bell to them are
Is it a responsible purchase, are we contributing to society in any way by this purchase or association?
Can this product be procured from near me, so that I can be sure of the source and can get back to them in case of doubts and concerns? Going local is always a great idea, which generally helps in local economic development and also produces which would be used would be native and thus more suitable for the given climate and environment.
Can my service be customized to my needs, so that there is zero wastage and it can be used for long?
Can this service or product bring me close to the community which I am living in, either by connecting to its producers or to the community of users which uses the product/service?
We are trying to answer these questions by the HyLo — super App for local businesses and services
