Hylo — HyperLocal App for going local — 2 of many in the chronicle.

Vendor on-boarding process

Vendors come in all shapes and sizes!

Our vendors are majorly small businesses, who are first-timers going online. We came up with this process to bring them online.

1. Introduction to HyLo, (we can see that amazement when told about their increase in discoverability… then they love the idea of having a store of their own. these are positives. But then there are some tells us they don’t like to reveal their prices online… they don’t know the local grapevine is more powerful than being online. The slightly bigger merchants find these a bit cumbersome and how to put all out in white is a challenge)

2. To bring them to fold, we let them have an in-store experience, with some of the stores already onboard in the area (Doddanakundi)-

Sweet Indulgence — Dessert shop, which serves desserts to exercise for.

Srinidhi Mart — The most friendly grocery store which is our first — GoHyLo

Vikki’s Fresh — the forward-looking meat shop.

Thampi’s Fresh — A retirees attempt to bring all the goodness of soil to the city. He sells pepper as of now, would increase his collection to organically grown pepper, home ground spices and a few more.

Prakruthi Organic — Organic store

3. Now that they are convinced that they are in safe hands, we have some agreement done for the terms of engagement. We keep it simple… But some get into specifics, we are ready to get specific, maybe they might have had some experiences which they wanna avoid, We are ready to learn.

4. The toughest step, the inventory collection, we share our format and ask them to fill up. There are some vendors which need a little more handholding, we fill them up for them also (this can be a scalability issue. Need thinking and plans to work towards)

5. The process of on-boarding with the inventory loaded from the backend. Thanks to our tech team, we have given a great interface for the vendor to onboard himself by uploading the basic information.

6. We let them try the App and be satisfied with their store.

7. In parallel we have a passionate set of disruptors, we test the store to tear it down.

8. Satisfied with what the vendor saw in App and our test team gives a go-ahead, we open it up for CG (Close group ) testing, this is a set of customers which are vendor’s loyal ones, who won’t bash us if there are any hiccups. Critiques basically. Bless them!

9. Once satisfied with what we heard and we saw on the App, we go ahead with our first marketing campaign. this is part of our basic package, we help the store to market and reach their right customers.

Our creative team have a great template to provide them with necessary campaign materials — @Smitha the efficient, comes into action.

10. Now the store is ready for the wide audience with campaigns online on all the channels.

https://www.instagram.com/gohylo/

https://www.facebook.com/HyLoGoingLocal

and the vendors channels.

So its #GoHyLo time!