B2B marketing and GenZ
How relevant is B2B marketing to GenZ?
What’s GenZ ? — The members of the generation born between the mid-1990s and mid-2010s. So, the oldest in this generation would be in their late 20s. Can they be business owners? In the present scenario, this Gen plunges into a business of their own and starts earlier, or a segment of them is inducted into their family business as well. They are looked up to for bringing digitization to businesses when they include themselves. This digital introduction could be their first installment in that business or maybe an attempt to better the digital systems that are already adopted and now seen as outdated. In a more brick-and-mortar business, it could be so that this youngster would be introducing digital tools as well.
Why are we discussing Gen Z? With 377 million of them around us, we, the wiser around them, should be catering to them. The Gen Z are the largest generation ever to live in India. They are the most digital and are willing to spend big monies on experiences and good products, which helps their businesses.
More on their buying powers here : https://newsroom.snap.com/how-gen-z-is-shaping-the-new-india?utm_source=LinkedIn&utm_medium=PAIDGBM&utm_campaign=GBM_Marketoonist_Traffic_IN&utm_term=Advertisers&utm_content=Marketoonist_2&li_fat_id=092bb603-9748-448b-a0c0-9c57cedeae95
